Facebook ads can be as simple or sophisticated as you want them to be. Two billion people around the world use Facebook every month – so no matter what kind of audience you want to reach, you’ll find them on Facebook and turn them into loyal customers.
Facebook ads are targeted to users based on their location, demographic, and profile information. Many of these options are only available on Facebook. After creating an ad, you set a budget and bid for each click or thousand impressions that your ad will receive. Facebook Ads is a must have element to your marketing mix.