First impressions count. That’s why your company’s visual identity is so important. It’s what your customers see first – before they’ve read a word of copy, seen your products, or listened to your sales pitch.
It is vital that all materials created representing your business are professionally created and follow your brand guidelines. This instantly creates credibility, signals your personality, and begins the work of shaping a positive consumer perception. Sub-par design can not only hurt your ability to attract new business it can damage your whole brand.
Visual identity is more than a pretty logo. Design consistency should apply to all your communications, from website to advertising to direct mail. The key is finding a visual identity that connects to and reinforces the perception you are trying to create in the mind of your target audience.